Responsive Website Can Do Better SEO??

A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing. Considering the rapid growth of mobile users, it is necessary to make your website optimized for mobile viewing to enhance your SEO digital marketing campaign.

Adopting the trend of responsive website design for SEO 

Aside from the rising market demands for responsive websites in digital marketing, search engine optimization in Atlanta has adopted the concept of integrating website design and development as part of its SEO strategy. By making your business website mobile friendly, you can leverage on the following advantages and benefits to your digital marketing campaigns:

# Fast loading page views

# Better viewer engagement

# Attracting more leads

# Converting leads for better ROI

# Enhanced search engine optimization campaign by driving more traffic to your business

# Convenient management of your SEO campaign by using a single URL for both desktop and mobile sites.

# Enhancing the ability of the search engine to index and crawl websites with a single URL.

Best SEO industry practice using responsive website design

Atlanta website designing companies are adopting the trend of using responsive website designs as one of the best practices in the search engine optimization industry. Google is quite open about its preference for webmasters to use a responsive design in order to deliver the best viewing experience to online users. With this communicated preference of the Google search engine to mobile friendly websites, it is high time to switch your SEO digital marketing campaign direction towards the development of a more responsive design. This will help the search engine to render a single CSS media query for every device that is trying to access your site using one HTML platform with better convenience.

Website developers in Atlanta recognize the ease of indexing the URL of every web page and on the same HTML platform even on different device viewing by the search engine which benefits the efforts of any SEO services campaign. Website visitors of a site tend to enjoy a better viewing experience when there is an ease of transition of the website according to the kind of device used by them. The search engine is able to index and rank a responsive website with better accuracy.

1) Better search ranking for your website 

The search engine uses website responsiveness as a search ranking metric that affect social engagement of a website visitor. Google drives webmasters to provide their website visitors an engaging viewing experience by making their sites as responsive as possible to cater to the different demands on their visitor’s viewing needs. Maintaining different sites for a desktop and mobile viewing tends to confuse your viewers and more so the search engine algorithm as well. Using varied versions of your business site makes your business less engaging to your visitors while making it harder for the Google search engine to index and rank it for the search results making it a bad SEO tactic to use in digital marketing.

2) Responsive website design prevents link dilution 

If you are doing link juices as part of your SEO strategy, a responsive website design will benefit your link building efforts by preventing the occurrence of link dilution. A website design that is responsive for viewing will allow your links to flow more efficiently back to your site while keeping all your social links in a single place for better SEO results.

3) SEO digital marketing enhancements 

Responsive website designs are the frontier in providing your website visitors a more satisfying viewing experience while providing unparalleled benefits to your SEO digital marketing campaigns. The tablet sale has exceeded more than 100 million in the year 2013 and the statistics is predicted to grow more in 2014. The Atlanta website design companies recommend of bringing out some enhancements to your website design that should aim in achieving these changing viewing needs of internet users.

Among the best features of a responsive website should include the following:

1) The text and color elements of your website should be able to accommodate the small screen of the device used by your visitor.

2) Implemented elements will download fast with efficient display of your images and content that will be convenient for mobile viewing.

3) All the functionality available to your website works well without causing any issue to your website visitor.

4) The navigational experience of your website visitor is enhanced by using a user interface that is perfect to the screen size used by your potential customers.

With a responsive design enhancement you can retain the interest of internet users who are likely to be interested about your business, after all they took the time to visit and view your site. An unresponsive website can turn off their interest and you cannot afford losing valuable leads for your digital marketing campaigns because of this flaw in your web design and development structure.

Integrating responsive website design to SEO

An awesome responsive website is one that has the capability of accommodating the various viewing needs of its visitors without the need of changing its URL. You will need the help of a professional web design and development expert in order to optimize your digital marketing efforts. There are many Atlanta website designers who can provide you the assistance of developing the most appropriate responsive design that will promote your search engine optimization goals while increasing your expected return of investments from your business. A responsive design is easier to manage without sacrificing the quality of the viewing experience that your website can deliver to your website visitors. It can deliver various forms of viewing across different mobile platforms without the need of managing a separate website for mobile and desktop viewers. With a responsive website design you can further engage your potential customers while giving them the opportunity to navigate, explore and buy your products through the smooth user interface of your website.

A responsive website can retain the interest and engage your website visitors to your products and services. At Digital Warriors, we can help introduce the most appropriate website design and development that your business needs for better optimization of converting your leads to profits.

What Is Pay Per Click-PPC???

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click advertising, and some general strategies and provide an example of what to do, and what not to do.  

WHAT IS PAY PER CLICK ADVERTISING?

Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.

SO HOW DOES IT ALL WORK?

These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results. Note that I said a chance. There’s also something called quality score that can impact your ranking. More on that in a minute.

If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid $.15 per click on ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.

WHY PPC ADVERTISING IS BAD

But PPC advertising can cost a fortune. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. ‘Ego-based’ bidding, where a CEO/marketer/someone else decides they Must Be Number One no matter what, can cost thousands of dollars. Also, bid inflation consistently raises the per-click cost for highly-searched phrases.

This inflation is caused by ego-based bidding and by the search engines themselves, who impose quality restrictions on many keywords. These quality restrictions increase the cost per click even if no one else is bidding.

Junk traffic can suck the life out of your campaign. Most pay per click services distribute a segment of their results to several search engines and other sites via their search partners and content networks. While you certainly want your listing displayed on Google and/or Bing, you may not want your listings showing up and generating clicks from some of the deeper, darker corners of the Internet. The resulting traffic may look good in statistics reports, but you have to separate out partner network campaigns and carefully manage them if you’re going to see a return.

Finally, pay per click advertising does not scale. If you get more traffic, you pay more money in nearly direct proportion to that traffic – your cost per click stays constant, and your overall cost increases. Compare that to search engine optimization, where you invest a fixed amount of time and/or money to achieve a better rank, and your cost per click goes down as you draw more traffic.

WHY PPC IS GOOD

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.

PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around $.10 – in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising.

So, balancing the good and the bad, where does PPC fit in? As a focused advertising tool.

THE ROLE OF PPC ADVERTISING

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid amounts inevitably climb. But pay per click can fill a few important roles:

Campaign and issue-based traffic: If you have a short-term campaign for a new product, service or special issue, pay per click can be a great way to generate buzz. You can start a pay per click campaign within, at most, 24-48 hours, and you can generally change the text of your ad in mid-campaign, so adjusting your message is easy. If you need to focus attention for a finite amount of time, PPC is perfect.